The car market and globalization

A new feature of the international market for passenger cars and auto industry on rent a car Romania

Feature is the international market for cars megafuziunile, which occurred both in the production of vehicles, and in distribution, commercialization. These mergers are part of the logic of globalization, the formation of large groups operating world-wide economy. Industry follows the trend of the new economy cars that, according to some experts, expresses exceptional technological progress made ​​in the last two decades. In the automotive industry, strategic alliances represent a special form of joint venture (joint venture) are made ​​in the first phase of international marketing, internal marketing. For example, in America, strategic alliances between General Motors, Ford and Chrysler, or Toyota in Japan between the companies, Nissan and Honda. In the center of all decisions taken by an enterprise is located, on the one hand, the need for standardization to obtain benefits by eliminating transportation costs, tariffs, and on the other hand, a product differentiation and adaptation strategies for each activity marketing side. In the European Union, cultural differences continue to be an important variable in consumer behavior in the business. The integration process involves the car market opportunities and new opportunities, technology plays an important role. Companies producing and selling of cars that have expanded in various markets to optimize the trade can establish overseas production and distribution, they are supporting through their representatives or through partnership, associate, being a multinational approach. International car market is characterized by the formation megafuziuni involving large groups operating at the scale of the global economy, in order to jointly implement products to reverse protectionist barriers of certain markets by linking with local businesses. Examples of production joint ventures are: Mitsubishi, Hyundai, Rover, Honda, Fiat, Lancia, Alfa Romeo, Saab, Volkswagen, Renault, Renault, Volvo, Peugeot, Ford, Renault-Dacia. Globalization is a process of global economic integration more comprehensive than the market by adapting advanced technologies involving the standardization or adaptation of existing products. Standardization involves offering the same product both at home and abroad, while adaptation involves making changes to the product to meet specific requirements with the trend of incorporation of different regional characteristics in a global product. Companies such as Ford or Nissan made global models adapted to local specificities. The process of adapting the car to the consumer is determined by the orientation and aims to obtain the same product standardization in terms of reduced costs.